{"id":777,"date":"2023-09-21T10:52:11","date_gmt":"2023-09-21T10:52:11","guid":{"rendered":"https:\/\/bridgewise.com\/?p=777"},"modified":"2024-02-22T15:59:16","modified_gmt":"2024-02-22T15:59:16","slug":"evolution-trading-platforms-ai-analysis","status":"publish","type":"post","link":"https:\/\/bridgewise.com\/blog\/investment-strategies-tools\/evolution-trading-platforms-ai-analysis\/","title":{"rendered":"How Trading Platforms Can Engage Users and Increase Trading Activity"},"content":{"rendered":"

The world of trading is rapidly evolving at an unprecedented pace. In the early days of online trading, traders faced numerous challenges. Limited access to real-time market data, lack of research resources, and cumbersome user interfaces were just a few of the hurdles. However, technology has stepped in to address these issues, leading to the emergence of modern, user-centric trading platforms.<\/span>\u00a0<\/span><\/p>\n

New technologies, particularly in online stock trading, have encouraged a surge in trading popularity, offering investors the convenience and accessibility they crave. This has increased the rate at which retail investors have participated in markets across the globe. According to BNY Mellon Wealth Management, <\/span>retail traders are responsible for approximately 25% of the total equities trading volume<\/span><\/a> (up from 10% a decade prior).\u00a0<\/span>\u00a0<\/span><\/p>\n

Trading platforms that are looking to increase trading volume from their active users can benefit from the findings in a recent study published in the International Journal of Advanced Research in Commerce titled <\/span>A Study on Adoption of Online Stock Trading with Special Reference to Coimbatore City Based on UTAUT Model<\/span><\/i> (authored by Dr. D. Susana and Ms. Vandana Prabhu V). The study underscores the importance of performance expectancy, meaning the value that users believe they will get out of the trading platform.\u00a0<\/span>\u00a0<\/span><\/p>\n

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Recent research has shown that one of the most significant factors in driving increased trading volume is performance expectancy, meaning the value that users believe they get out of the trading platform. Equipped with this knowledge, trading platforms can make strategic decisions as they focus on implementing industry-leading tools, knowledge centers, and intuitive interfaces. <\/span>\u00a0<\/span><\/p>\n

Creating a Personalized Experience Through Bespoke Content\u00a0<\/span>\u00a0<\/span><\/p>\n

Every trader has different investment goals and needs. It\u2019s important for trading platforms to recognize that each user will feel more engaged by receiving information, tips, and tools that are tailored to their individual situation. The good news is that most modern trading platforms already gather the information they need to develop bespoke content by leveraging data analytics and AI algorithms.\u00a0<\/span>\u00a0<\/span><\/p>\n